Jon Feltheimer is the CEO of Lionsgate and he seems to agree that his studio created a turd in the form of Allegiant, the third film in the Divergent series.
“Maybe we rushed the third movie a bit instead of taking our time with it,We wanted to hit a date.”
The film currently sits with unhealthy 12% “Rotten” rating on Rotten Tomatoes which is far lower than Divergent’s 40% and Insurgent’s 29%. It under performed by only making $170 million worldwide on a budget of $110 million. The studio was so disappointed with the films reception and performance that they have reportedly cut the budget for Ascendant, the series’ fourth and thankfully final installment.
The Hollywood Reporter recently spoke to an anonymous studio executive at Lionsgate who claims the studio is a nightmare for rushing their films to get them out:
“To make their date, they were just racing forward,” this executive says. “The whole company is much more interested in delivering product than maintaining quality control. That’s why there are so many bad movies being made there — because, unlike anywhere else I’ve ever worked, the whole thing is just, ‘Move it forward, move it forward, move it forward.'”
The Faces of cinema goers watching the movie…
Surprisingly the final sequel is already in the works, the director of the last two entries in the series, Robert Schwentke, has left the series, replaced by Lee Toland Krieger. Clearly not learning from their own mistakes the studio has set a date as The Divergent Series: Ascendant is slated for release on June 9, 2017. I’d imagine it’s probably worth staying clear of this series now.
