Once again Ben and Aadil discuss the absurdity of misogyny, this time from the beery side of the coin, relating to a South African brewery’s branding strategy. They’ve also been playing some games, coincidentally both playing puzzle games. Aadil talks Picross Luna and Ben gives his first impressions of Danger Zone 2.
Aadil has a theme this week and drinks ‘Dutty’ a Vermont style IPA from Tiny Rebel and the Vermont IPA from Browar Pinta. Ben has no such theme except that it’s a warm day and drinks Ilkley Brewery’s ‘Juiced in Time’ and another Northern Powerhouse beer, the 003 – mixed fermentation farmhouse from Wylam and Black Lodge.
For those that want to know more here’s the link to the Vale Bru article – https://www.independent.co.uk/life-style/food-and-drink/south-africa-beer-sexist-campaign-labels-marketing-apology-vale-bru-a8393281.html
and for Brewmistress thoughts on the issues – http://brewmistress.co.za/sexist-beer-branding/